About us

Latutu, a proudly New Zealand brand on a mission to make life cleaner, fresher, and a whole lot healthier for cats and the humans who love them.

Our story starts with a simple Kiwi belief:
what you put in matters — even for cat litter.

So while other brands cut corners, we go straight to the source.
We carefully select high-quality raw materials, use clean and safe formulas, and keep a close eye on every step of production. If it doesn’t meet our standards, it doesn’t go in the bag. It’s that simple.

Because healthy litter isn’t just about your cat’s paws —
it’s about your air, your home, and your everyday life.

Inspired by Aotearoa’s clean environment and love for natural living, we create cat litter that’s:

• low-dust and gentle

• safe for cats and families,

• made from trustworthy ingredients,

• and tested to meet strict quality expectations.

We believe that when you start with better materials,
you end up with a cleaner home and a happier, healthier cat.

At Latutu, we’re proud to be a Kiwi brand
that treats your cat’s wellbeing as seriously as our own.

Clean home. Healthy formula. Happy paws.
That’s the New Zealand way.